Case Study: Hunting Apparel
Situation
Zefyr partnered with a Category-leader Direct to Consumer Hunting Brand growing quickly with multiple strategic priorities including expanding source base, streamlining process, and alignment on the organization. Initial Phase distilled the strategic roadmap based on current/future state, and Phase 2 developed solutions on Source Base, Go-To-Market Calendar, and Organization.
Objective
Phase 1: Create 3-Year Strategic Roadmap from list of ~20 priorities
Phase 2: Develop recommendations for three key areas
Go-To-Market Calendar
Source Base Strategy
Organizational Growth Strategy
Results and Deliverables
Zefyr partnered with this leading brand to align on strategic priorities in a sequence that would maximize impact in the organization. We then dove deep into their source base and identified key points for consolidation and source base shifts to maximize quality and maximize margin. We reviewed the Go-To-Market calendar that supports that source base, clarifying roles and process to deliver on time and on quality. Finally, Zefyr created a three-year organizational roadmap to support strategic growth and process maturity while also prioritizing critical roles to mitigate risk in the short term.
+$1/Unit Savings
Savings across 350K tees/fleece
3 Partners
Identified New Factory Partners
+3 BPS
Margin Savings on Key Classes
3 Roles Approved
New Operational Organization Created
20% Consolidation
Source Base Recommendation
15 Key Gates
Key Process Gates Created