PLEASE EXCUSE OUR APPEARANCE, WE ARE CURRENTLY UNDER CONSTRUCTION

We’re a group of strategic
experts with deep experience
in footwear, apparel, and
accessories supply chains.

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Who We Are

Zefyr drives long-term value by improving performance and optimizing partnerships across the footwear, apparel, and accessories ecosystem. We specialize in helping companies overcome their toughest challenges.

The Experience Behind Our Solutions

Dave Kelley

PRINCIPAL

Annette Herboth

PARTNER

Lee Myers

PARTNER

Ellen Schmidt-Devlin

Meet our team of experts

PARTNER

How We Deliver Results

Advisory

For strategic guidance and
targeted problem-solving.

"Supply Chain as a Service"

Unlock capacity & growth
with industry experts who can
seamlessly step into your business.

Education

For strategic guidance and
targeted problem-solving.

how we can help you

Our Specialized Service Portfolio

  • Evaluate your business's supply chain, risks, and revenue goals to create a tailored growth strategy, roadmap and goals.

  • Create collections that balance brand vision, market trends, and commercial needs to maximize sell-through and profitability.

  • Strategically evolve your product assortment through refined design, innovation, and consistent quality to reinforce brand identity and drive sustainable growth.

  • Partner with internal teams, suppliers, and factories to ensure your product meets your quality, cost, performance, and sustainability targets.

  • Identify, develop, and integrate advanced, sustainable materials that elevate performance, aesthetics, and brand differentiation.

  • Align product evolution with optimized design, material choices, and production efficiency to boost quality, sustainability, and operational agility.

  • Review your planning processes and deliver tools, frameworks, and workflows suited to your business size and type.

  • Build sourcing strategies and factory partnerships that match your evolving business, quality expectations, and resource needs.

  • Manage cost and risk across sourcing, logistics, tariff engineering, customs compliance and trade finance.

Discover More

We cover the footwear, apparel,
and accessories ecosystem.

BRANDS & RETAILERS

FACTORIES & SUPPLIERS

Client Success Stories

Margin Improvement via Supply Chain Restructuring for DTC Footwear Brand

HOW WE HELPED:

>$600K COGS Reduction
>$1M Long-Term Savings

Read More
See All Our Client Success Stories
HomeReviews

“Zefyr provided the short-term solutions backed with a long term strategy to help our fast growing organization. Their experience in this industry was invaluable, as they had all experienced our challenges and provided options and clear direction on the path forward.”

“Zefyr has been a tremendous asset in driving results for several integration projects as well as organizational excellence. Zefyr quickly understood our needs and efficiently helped us navigate through industry challenges.”

“Zefyr has a deep bench and each exceptionally qualified and tenured. They operate as an extension of our internal team and their assistance is both actionable and commercially minded due to their years of operational experience within leading brands and businesses.”

“Working with Zefyr has been a pleasure. Because of them, we are now more confident being proactive with the brands and it’s always great to have direct communication with the leadership levels of the brands. Zefyr provides that access.”

“Zefyr went above and beyond to organize, facilitate, and document a critical leadership summit which included 30+ industry leaders from around the world. Everything from their priorities and processes to their insider knowledge was critical in accomplishing our goals.”

“Zefyr understands brands in a way only a 20+ year insider can. They can help you align to your customers as if you were a part of the company.”

“Zefyr has provided excellent guidance and a clear strategic roadmap for us to improve alignment with our key brands, allowing us to successfully execute what we propose.”

“Zefyr has done a great job of providing measurable, strategic value, bolstering our reputation, and setting a clear customer-focused strategy going forward. We are thankful for your contributions.”

Our Latest Insights

Are you asking the wrong Supply Chain questions?

Volatility doesn’t force a choice between margin and customer...

Made in America: A Powerful Claim—Tough to Pull Off

Right now, “Made in USA” is buzzing. For apparel brands...

The Unfolding Tariff Drama (and Some Things You Can Do)

As of this moment, the U.S. has announced a one-month delay...

View more of our insights

Are you ready to maximize efficiencies, drive growth, and secure long-term partnerships?

Contact us